Generate structured data markup for Google's rich results. Pick a type and fill in the fields.
Schema.org is a vocabulary recognized by Google, Bing, and Yahoo. JSON-LD structured data unlocks rich snippets in search results — star ratings, prices, FAQs, recipe images — that dramatically increase click-through rates. Test your output with Google's Rich Results Test before deploying.
Bloggers and content sites add Article schema to help search engines correctly attribute an author, publish date, and headline image, which can influence how a story appears in search and news carousels. E-commerce store owners add Product schema so prices, stock availability, and star ratings show up directly in search results, which tends to improve click-through rates compared to a plain blue link. Local businesses use LocalBusiness schema to make sure their hours, address, and phone number are machine-readable, supporting map and local-pack listings. Food bloggers and recipe sites rely on Recipe schema specifically because it's one of the few types that reliably produces a rich visual result — a photo, star rating, and cook time directly in search — making it worth the setup effort. Developers who don't want to hand-write nested JSON-LD by hand, and are prone to a stray missing comma breaking the whole block, generate it here instead and paste the validated output straight into their page's <head>. It's good practice to run any generated schema through Google's Rich Results Test afterward, since valid syntax doesn't guarantee eligibility for every rich result type.
Article, Product, FAQ, LocalBusiness, Recipe, Event, and several other common Schema.org types.
Paste the output JSON-LD inside a <script type="application/ld+json"> tag anywhere in your page's <head> or <body>.
No — valid schema makes a page eligible for rich results, but Google decides whether and how to display them based on many additional quality signals.
Want more detail? Read How to Use Schema Markup Generator: Practical Guide and Best Practices.